What’s Inside the Course?

So, what’s in the box? The Newsletter Mastery course is packed with over 3 hours of material and includes special guest modules, bonus templates, and lifetime access. Here’s a sneak peek:

The Core Newsletter Mastery Curriculum

Module 1: Introduction

• Course Goals: Understand what you’ll achieve by the end of the course.
• My Journey: Learn about Alex Brogan’s journey and why he created this course.
• How To Take The Course: Tips on how to get the most out of the course.
• Why Build A Newsletter: Discover the benefits of building a newsletter.
• Key Newsletter Terminology: Get familiar with essential terms.

Module 2: The Setup & Foundations

• Choosing Your Newsletter Niche: Find the perfect niche for your newsletter.
• Type of Newsletter: Decide on the content, voice, and format.
• Branding and Naming: Learn how to brand and name your newsletter effectively.
• Technology Stack: Choose the right tools to build and manage your newsletter.
• Building a Landing Page: Create a compelling landing page to attract subscribers.
• Lead Magnet: Learn how to create valuable lead magnets.
• Newsletter Design: Design your newsletter for maximum impact.
• Sending Frequency and Timing: Determine the best times to send your newsletter.

Module 3: Growth

• Good Growth and Bad Growth: Understand the difference and why it matters.
• Evaluating Growth Channels: Learn about different growth channels.
• Organic Growth Channels: Discover free ways to grow your newsletter.
• Paid Growth Channels: Insights from Matt McGarry on using paid ads effectively.
• Word of Mouth: Harness the power of word-of-mouth marketing.

Module 4: Engagement

• Engaged List Importance: Why having an engaged list is crucial.
• Core Engagement Metrics: Learn which metrics to track.
• Deliverability Essentials: Tips from Demand Curve on ensuring your emails land in the inbox.
• Improving Engagement: Strategies to keep your subscribers engaged.

Module 5: Monetisation

• When To Monetise: Know the right time to start monetizing.
• 17 Ways to Monetise: From affiliates to SaaS, explore various monetization strategies.
• Tracking Profitability: Learn about unit economics and net profit tracking.

Module 6: Sponsorships

• Finding Sponsors: Learn when and how to start looking for sponsors.
• Building a Sponsor Kit: Create a compelling kit to attract sponsors.
• Contacting Sponsors: Tips on reaching out and working with sponsors.
• Ad Pricing and Design: How to price and design your ads effectively.

Module 7: Paid Newsletters

• Going Paid: Understand when to transition to a paid model.
• Benefits and Challenges: Weigh the pros and cons of paid newsletters.
• Examples and Sign-Ups: Learn from successful paid newsletters.

Module 8: Templates & Guides

• 17+ Resources: Access a variety of templates and guides to help you at every stage.

About the Course Author: Meet Alex Brogan

So, who’s behind this amazing course? Alex Brogan is a digital marketing expert with a knack for newsletters. With years of experience in creating successful email campaigns and building engaged audiences, Alex brings a wealth of knowledge to the table.

Alex’s teaching style is engaging and down-to-earth, making complex topics easy to grasp. His passion for helping others succeed is evident throughout the course, and his real-world insights are invaluable. Whether you’re new to newsletters or looking to up your game, Alex’s expertise is a huge asset.

Who Should Take This Course? The Target Audience

Newsletter Mastery is perfect for a wide range of people:

• Small Business Owners: If you run a small business and want to better connect with your customers, this course is for you. It’s a fantastic way to build stronger relationships and drive more engagement.
• Marketing Professionals: Whether you’re looking to enhance your current skills or stay ahead of industry trends, this course offers advanced strategies and techniques that can elevate your marketing game.
• Entrepreneurs: For entrepreneurs looking to grow their audience and build a loyal customer base, mastering newsletters is a must. This course provides the tools and insights needed to succeed.
• Content Creators: Bloggers, podcasters, and social media influencers can all benefit from learning how to create compelling newsletters. It’s a great way to expand your reach and connect with your audience on a deeper level.

Benefits of Taking Newsletter Mastery: Why You’ll Love It

Investing in Newsletter Mastery comes with a bunch of benefits:

• Boosted Engagement: Learn how to craft newsletters that keep your readers hooked and eager for more. This course helps you create content that resonates and drives interaction.
• Enhanced Skills: From content creation to design and analytics, you’ll gain a comprehensive set of skills that you can apply across your marketing efforts.
• Efficiency in Content Creation: Discover tips and techniques to streamline your content creation process, saving you time and effort while still producing high-quality newsletters.
• Support and Community: Gain access to a vibrant community of like-minded individuals and receive support from Alex Brogan himself. It’s a fantastic way to get feedback and network with others in the industry.

Why You Should Jump In

If you’re serious about taking your newsletters to the next level, Alex Brogan’s Newsletter Mastery is an investment you won’t regret. With its clear structure, practical insights, and hands-on resources, this course is designed to help you succeed. Plus, Alex’s engaging teaching style makes learning enjoyable and effective.