Molly Pittman – Smart Paid Traffic

Hey! If you’ve ever felt overwhelmed by the complexities of paid traffic, or if you’re simply looking to refine your skills and get better results, you’re in the right place. Molly Pittman, a name that’s practically synonymous with top-tier media buying, has put together something truly special with her Smart Paid Traffic course. This isn’t just another generic program—it’s a hands-on, real-world guide that walks you through everything you need to know to succeed in the ever-changing landscape of digital advertising.

Over the next 12 weeks, Molly’s going to be your guide through the ins and outs of media buying, from setting up campaigns to scaling them like a pro. The best part? It’s all updated to reflect the latest changes in the industry, so you know you’re getting the most relevant and effective strategies out there.

What Makes Smart Paid Traffic Stand Out?

Let’s get into what you’ll actually get when you dive into this course. Molly’s packed this program with 25 sessions and over 40 hours of content. But don’t let that intimidate you—it’s designed to be actionable, with plenty of how-to videos and over-the-shoulder examples that make it easy to follow along.

• Molly’s 9-Step Traffic System: This is the core of the course. Over 12 weeks, you’ll learn a step-by-step system for managing paid traffic that’s built to weather any changes in algorithms or platform updates. Molly’s been in the game for a while, and she’s distilled all that experience into a process that works.
• 50+ How-To Videos: These aren’t just surface-level tutorials. Molly dives deep into each topic, showing you exactly how to set up, launch, and manage your campaigns. It’s like having a mentor by your side, walking you through every step.
• Resource Library: This is one of those hidden gems. You get access to a ton of fill-in-the-blank worksheets and templates that guide you through every module. These are the same resources Molly uses herself, so you know they’re tried and true.
• Over-the-Shoulder Examples: There’s something so helpful about seeing someone else do it first, right? Molly shares real-life examples that show you how everything comes together before you dive in on your own.
• Recorded Q&A Sessions: If you’re anything like me, you probably have a million questions when you’re learning something new. Molly’s recorded Q&A sessions let you tap into the wisdom she’s shared with past students, so you can learn from their questions too.
• Weekly Action Items: These are gold. To help you stay on track, each week comes with action items designed to keep you moving forward. It’s all about helping you apply what you’re learning so it sticks.
• Flexible Learning: Life’s busy, right? The great thing about this course is that it’s self-paced. You can work through it whenever it fits into your schedule, so there’s no pressure to keep up with a rigid timeline.

A Closer Look at What You’ll Learn

Let’s break down what each week looks like:

Week 1: Setting the Strategy

• Molly kicks things off by teaching you how to think like a media buyer. You’ll dive into planning your traffic system, whether you’re in eCommerce, running a local business, or anything in between. By the end of this week, you’ll have a solid strategy mapped out and ready to go.

Week 2: Crafting the Offer

• This week is all about creating offers that convert. Molly walks you through building high-converting lead magnets and setting up funnels that guide your prospects toward making a purchase. It’s all about setting up the foundation for a successful campaign.

Week 3: Defining Your Audience

• Who are you talking to? Understanding your audience is key to any successful campaign. Molly shows you how to get into the mind of your customer and tailor your messaging to resonate with them.

Week 4: Creating Campaign Assets

• Now that you know who you’re targeting and what you’re offering, it’s time to create the ads. From writing compelling copy to designing eye-catching visuals, you’ll learn how to create assets that stop the scroll and get clicks.

Week 5: Advanced Copy and Creative Tips

• This week is all about refining your messaging. Molly, along with experts like Ezra Firestone, shares advanced tips on targeting, copywriting, and creating high-converting creatives. It’s like getting a masterclass from the pros.

Week 6: Campaign Setup

• Time to get technical. You’ll learn how to set up different types of campaigns, from conversion-focused to traffic-driving, and everything in between. Molly also covers audience insights and how to use advanced features like dynamic creative.

Week 7: Tracking and Analytics

• Data is everything in media buying. Molly walks you through how to track your campaigns effectively, using tools like UTM parameters and Google Analytics. You’ll learn how to interpret the data and make informed decisions to optimize your campaigns.

Week 8: Auditing and Optimization

• Even the best campaigns can be improved. This week, you’ll learn how to audit your campaigns and make data-driven optimizations. Molly shares real-world examples, like auditing BOOM’s Facebook ad account, so you can see these strategies in action.

Week 9: Scaling Strategies

• Ready to take things to the next level? This week focuses on scaling your campaigns, whether it’s through CBO strategies, automated rules, or managing large ad spends. It’s all about maximizing your results without losing control.

Week 10: Dynamic Product Ads

• Dynamic product ads can be a game-changer, and this week, you’ll learn how to set them up and optimize them for success. Molly breaks down the process step-by-step, so you can implement this powerful tool in your own campaigns.

Week 11: YouTube and Google Ads

• Paid traffic isn’t just about Facebook. This week, you’ll expand your skills to YouTube retargeting and Google Ads. With contributions from experts like Tom Breeze and Mike Rhodes, you’ll get a well-rounded education in these platforms.

Week 12: Agency and Freelancing Insights

• Thinking about going freelance or starting your own agency? This week is for you. Learn from industry veterans like James Schramko on how to build a successful business, manage clients, and grow your agency.

Why Smart Paid Traffic Is the Right Choice

There are plenty of paid traffic courses out there, but Smart Paid Traffic is different. Here’s why:

• Molly Pittman: Let’s be honest—Molly is a big deal in the media buying world. Her experience and insights are unmatched, and having her as your guide is invaluable.
• Up-to-Date Content: The digital landscape is constantly changing, but Molly keeps this course current with the latest strategies and tools. You’re not learning outdated tactics—you’re getting the freshest, most relevant information available.
• Hands-On Learning: This course is all about action. With over 50 how-to videos, real-world examples, and practical resources, you’re not just learning theory—you’re applying what you learn in real-time.
• Supportive Environment: The recorded Q&A sessions and community support make it feel like you’re never alone in your journey. You can learn from others, get your questions answered, and stay motivated throughout the course.
• Flexible and Accessible: Whether you’re balancing a full-time job, family, or other commitments, this course is designed to fit into your life. You can work through it at your own pace, on your own time.

Who Should Enroll?

• Aspiring Media Buyers: If you’re new to paid traffic, this course will give you a comprehensive foundation and set you up for success.
• Experienced Marketers: Even if you’ve been running campaigns for a while, Molly’s insights can help you refine your strategies and take your results to the next level.
• Business Owners: Managing your own marketing? This course will arm you with the skills to run effective campaigns and see better returns on your investment.
• Agency Professionals: If you work in an agency, the knowledge and strategies you’ll gain from this course will help you deliver more value to your clients and manage larger, more complex campaigns.

FAQs: Got Questions?

• Q: Do I need prior experience?
  A: Not at all! The course is designed to be accessible to everyone, whether you’re just starting out or have some experience under your belt.
• Q: How long do I have access to the course?
  A: You get lifetime access, including any future updates. So, you can revisit the content whenever you need a refresher.
• Q: What if I fall behind?
  A: No worries! The course is self-paced, so you can go through it at your own speed. Plus, all the sessions are recorded, so you won’t miss out on anything.

Final Thoughts: Is Smart Paid Traffic Right for You?

If you’re serious about mastering paid traffic, Smart Paid Traffic is an investment that will pay off. Molly Pittman’s course is packed with actionable insights, practical tutorials, and the latest strategies to help you succeed in today’s digital landscape.

Whether you’re just starting out or looking to sharpen your skills, this course provides everything you need to become a paid traffic pro. Ready to take control of your campaigns and see real results? Enroll in Smart Paid Traffic today and start your journey toward becoming a media buying expert!